Bachelor of Communication in Integrated Marketing Communication

Bachelor of Communication in Integrated Marketing Communication

ABOUT THIS PROGRAMME

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

It is very important to have a marketing plan when it comes to doing business. A good marketing plan will help businesses grow and gain success. It is important to know how to combine and use marketing tools in order for them to work in harmony. This course prepares students to design a good marketing plan and also to be able to promote products.

CHECK IF ELIGIBLE

  • STPM - Minimum 2 Principal Passes & a Credit in SPM English

  • A-Level - Minimum 2 Principal Passes & a Credit in O-Level English

  • UEC - Minimum 5Bs (Including English)

  • Diploma - Minimum CGPA of 2.00

  • Matriculation / Foundation - Minimum CGPA 2.00

  • Other Qualifications - Any other qualifications recognized equivalent

 
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